Track 01

Turn your eye for stories into work worth showing.

Film, brand content and AI-native creative production.

EligibilityCompleted +2, any stream
Duration52 weeks, full-time
CampusCalicut
Weekly hours30 on campus
IntakeProposed June 2027
Fee₹4.25 L incl. GST · TBC
Showreel goes here — faculty and demonstration work, with accurate credits
Who this is for

You notice how things are shot.

You watch films and campaigns and wonder how they were made. You don't need prior software experience or an expensive portfolio — you need curiosity and the discipline to revise.

  • Beginners welcome — we teach composition, exposure and sound before software tricks
  • Expect five six-hour days a week, plus about six hours of independent practice
  • Two optional bridge hours a week in the first eight weeks for English or technical catch-up
What you'll make

Five projects. One portfolio.

Narrative short

A 2–3 minute film with treatment, shot list, budget and crew roles.

Brand commercial

A 30-second master, a 15-second cut and three vertical adaptations.

Documentary / portrait

An evidence-led piece with consent and ethical representation.

AI / hybrid film

Live footage plus generated shots, with prompts, costs and rights logged.

Joint campaign

Creative strategy and production for a brief you share with a Marketer pod.

Capstone

Original role-aligned work, a process archive and an oral defence.

What you'll learn

From seeing to shipping.

Visual language
Story
Camera, light & sound
Editing & motion
AI workflows
Brand campaigns
Your year

52 weeks, in order.

The detailed week-by-week calendar is shared at your taster or on request.

  1. Weeks 1–8 · FoundationsObservation, composition, story, camera, lighting and sound. Ends with a 90-second portrait film.
  2. Weeks 10–21 · Craft and narrativeEditing grammar, colour, motion, directing, a narrative short, then AI image direction and hybrid film.
  3. Weeks 23–34 · Brand and documentaryCampaign territories, commercials, creator formats, a documentary and the joint campaign.
  4. Weeks 36–44 · Capstone and portfolioYour own role-aligned project, jury defence, reel, case pages and hiring practice.
  5. Weeks 45–52 · Industry practiceEight weeks at 35 hours a week with a host or a school residency.
Inside a critique

Feedback is the lesson.

1

Show an early edit

Rough cut, in the room, no excuses.

2

Hear specific feedback

On decisions — pace, cuts, continuity — not just polish.

3

Revise and resubmit

Your before-and-after is part of what's assessed.

Faculty, studio & careers

The people, the place, the path.

Faculty

Creator lead plus a producer-mentor. Regular teachers and visiting practitioners are always labelled.

Names to be announced

Studio & kit

Edit room, flexible shoot studio and bookable equipment by pod. Bring your own laptop.

Campus not confirmed

Careers

Junior editor, content producer, production assistant. A role-specific 60–90 second reel and six months of support.

Fees & FAQs

The full picture.

₹4,25,000 including assumed 18% GST. Pending approval

Do I need to have shot anything before?

No. We teach composition, exposure and sound first. You do not need a prior portfolio.

Which laptop do I need?

You bring your own. We'll publish exact specs before enrolment, and studio computers are available for bookable sessions.

Can I use AI tools?

Yes — with logs and disclosure. You must be able to explain, edit and reproduce your essential work yourself.

What if I realise I'd prefer Marketer?

One supported switch is possible by the end of week 4 if a seat exists. The fee difference is disclosed first.

Try a Creator taster.

Ninety minutes, in person. Do the work, meet the people, then decide.

Book a session

You're on the list.

Thanks — we'll write back with confirmed dates, directions and what to bring.