Learn how brands get discovered — and how businesses grow.
Growth marketing, SEO, AI discovery, content, analytics and distribution.
Customer problem
People can't find a local business when they search.
Marketing action
Fix page structure, clarify the offer, improve facts.
Measured result
Track the change against a recorded baseline.
What we learned
Including what we can't prove.
Find people. Win them. Keep them.
Research
Talk to customers. Separate quotes from interpretation.
Acquisition
Search, content and distribution that reaches the right people.
Conversion
Pages, offers and tracking that turn visits into action.
Retention
Consented email and lifecycle that bring people back.
You're curious about why things work.
Curious writers, analytical thinkers and business-minded beginners. Spreadsheets help but aren't required, and programming is supportive, not a prerequisite.
- You follow brands and wonder why some win
- You like finding patterns in numbers
- You're happy to write, test and be wrong in public
Five evidence packages.
Search & content audit
Prioritised, evidenced and owned.
Instrumented site + dashboard
Events, conversions and three decisions explained.
AI-discovery study
A fixed query panel, repeat observations, honest limits.
Growth experiment
Hypothesis, metric, decision rule and readout.
Joint campaign
Channel plan, tracking and budget with a Creator pod.
Capstone
A real business problem with measurable scope.
From business basics to integrated growth.
Durable skills for changing channels.
Search engines and AI answer engines both reward useful, original, well-structured content and trustworthy facts. So we teach the foundations first — then run careful experiments on top.
- Separate discoverability, traffic, conversion and revenue
- Record engine, date, locale and settings for every observation
- Report uncertainty. An inconclusive test can still score well.
Live work, with a mentor.
Details pending agreementWe're working with ProofSource on a hands-on lab: pods of four work on authorised business briefs with a baseline, a change log and a final report. Mentor involvement, activities and the student experience will be published here once finalised.
Question to learning, in five steps.
The full picture.
₹3,75,000 including assumed 18% GST. Pending approval
Do I need to know coding or SEO?
No. You'll learn basic HTML, analytics and search from the ground up. Programming supports the work; it isn't an admission requirement.
Will I get guaranteed AI-search results?
No — and nobody honest can promise that. You'll learn to measure carefully and report what you can and can't conclude.
Where will I get live data to work with?
Authorised business briefs, consented small-business data and clearly labelled sandbox datasets.
Which roles can this lead to?
Growth marketing associate, SEO/content associate, marketing operations assistant, junior search analyst.
Try a Marketer taster.
Ninety minutes, in person. Do the work, meet the people, then decide.
Book a session
You're on the list.
Thanks — we'll write back with confirmed dates, directions and what to bring.